🌍 Top 5 most popular countries on TikTok

The influence of social networks on people's lives is difficult to overestimate, especially when it comes to choosing travel destinations. When it comes to promoting new trends, TikTok has no equal.

This platform named five countries whose videos collected a total of about 400 billion views on social networks in the period January – December 2023.

5 Italy 

Footage from one of the most romanticized countries on Earth has been viewed more than 43 billion times on TikTok. This once again proves that Italy is not going to lose its status as a world-class destination.

Short videos perfectly capture the essence of the timeless beauty of Italy. They allow users to see many of the country's iconic landmarks in a matter of minutes. Vibrant and visually appealing locations fit well into your TikTok feed.

You can find a guide to Florence here, and we’ll tell you what to see in Turin in this article. And be sure to read the material on what you need to know before traveling to Italy.

4 Canada

While Canada isn't your typical warm-weather tourist destination, it still manages to be one of the top five most popular countries on TikTok. The country's breathtaking scenery and reputation as a safe and hospitable country help with this.

Everything from the mesmerizing Northern Lights to the stunning Banff National Park looks great on TikTok. This country received almost 48 billion views. Every video makes you want to go to Canada even among those who don’t consider themselves big fans of outdoor activities.

The videos introduce viewers to hiking, kayaking and wildlife. And many more authors also share stories about friendly locals and inclusive communities.

We tell you which ski resorts in Canada are definitely worth visiting here. And you can read about the country’s unique trekking routes in this article.

3 Japan

Japan experienced one of the most successful tourism seasons in its history. It broke a tourism record and topped the list of the safest countries for solo travelers.

Over the past year, the country's attractions, events and cultural traditions have received more than 53 billion views. TikTok has become a canvas to showcase the country's remarkable blend of centuries-old traditions and cutting-edge technology.

Views of ancient temples, traditional tea ceremonies, colorful festivals, cityscapes and futuristic architecture give viewers a glimpse of a fascinating country. It’s not scary to travel thousands of kilometers for this.

We tell you what you must see in Japan in a week in this material. And the best family locations in Tokyo have been collected here. And read in advance our article about life hacks that will allow you to save money in the Land of the Rising Sun.

2 France

The list would not be complete without France. The country's culture, history and attractions are so diverse that it attracts more travelers than any other destination in the world.

In the video, the authors show Parisian elegance, the charm of the French Riviera and the timeless beauty of the countryside.

One of the main driving forces behind France's popularity on social media has been its iconic cuisine. Videos on this topic have received approximately 72.6 billion views. Videos of French pastries, wine tastings and gourmet meals may be the sign people are waiting for to finally book a ticket to the most visited country on Earth.

We tell you which French cafe is definitely worth visiting here. Find out how much it costs to go to Disneyland from this material.

1 Mexico

Mexico is not only positioning itself as TikTok's most popular destination. The country managed to surpass the rest of the top 5 by a stunning margin.

Videos showcasing the country's natural charm, historical and cultural attractions have racked up a whopping 180 billion views worldwide. This figure is higher than in France, Japan and Canada combined. Mexico not only has something to offer every traveler. Its views, events and general atmosphere give a huge amount of impressions and positive emotions.

We talk about how locals see Mexico here. And why it is included in the list of the best countries for wintering, we explain in our material.

We have collected even more interesting places that will look great in your photos and videos in this article.