Fragstore.com at Gamescom: licensed merch and collectible statues

Gamer merch has long stopped being just a shelf souvenir. Licensed statues, mousepads, and accessories are bought by collectors, not only by one-night fans.

Gamescom in Cologne is one of the largest gaming trade shows in the world. In 2023, it had more than 1,220 exhibitors (according to gamescom, verified 10/2026). The Fragstore.com store came to Cologne as one of the exhibitors.

Let's break down what company came to the show, what it displayed at its booth, and what to look for when choosing gaming merch.

What Fragstore.com is

💡 In short:

• Fragstore.com sells gaming merch and collectible figures with delivery across Europe.
• At Gamescom 2023, the company showcased statues from Iron Studios and Weta Workshop, the FragON chair, and mousepads licensed by Blizzard.
• Show dates and venue: August 23-27, 2023, Koelnmesse exhibition center in Cologne (according to gamescom, verified 10/2026).

The Fragstore.com store specializes in gaming merch and collectible figures. The process is standard: you pick a product on the website, place an order, and receive a package. There is nothing unusual about it, but the assortment is narrowly focused on the gaming theme.

The catalog has two large product groups, and each serves its own purpose. The first is fan merchandise: mousepads, headset stands, mouse cable holders, esports team arm sleeves. The second is collectible items: statues and figures based on gaming and movie franchises.

Separately, there is the company's own FragON brand, under which some mousepads and accessories are released. In 2023, the company brought the FragON chair to the show, while licensed lines come from third-party manufacturers: Iron Studios, Weta Workshop, Blizzard, Dark Project.

The store's audience is broad, and their needs vary. Collectors track edition sizes and licenses, while gamers need functional accessories, not souvenirs. Mousepads and accessories are aimed at gamers here, while statues and figures are aimed at collectors.

What Fragstore showed at Gamescom

Gamescom 2023 took place from August 23 to 27 at the Koelnmesse exhibition center in Cologne (according to gamescom). Fragstore.com operated two booths at once, which says a lot about the format of their participation.

The first booth was in the merch zone: hall 5.2, spot B39. Regular visitors came there to see the display and buy products. The second one was opened in the B2B business zone, hall 2.2, spot C44, for partners and wholesale buyers. The company listed both locations in the announcement Gamescom 2023 in Cologne, August 23-27.

Below is what the company showcased live at the booth:

• premium statues from Iron Studios, Weta Workshop, and Blizzard;
• World of Warcraft mousepads;
• the FragON chair, which debuted at the show;
• Dark Project keyboards with a German layout.

Separately, the company announced a contest: any visitor could come to the booth, guess the name of the FragON chair, and receive a special prize. A cosplay contest was held nearby. At a show of this scale, a booth is needed not only for sales but also for connecting with the audience.

Statues from Iron Studios, Weta Workshop, and Blizzard

Collectible sculpture has its own market and its own strict rules: Iron Studios and Weta Workshop statues are made under license for a specific franchise, and the license determines paint quality, detailing, and the final price.

Iron Studios is known for sculptures of movie and comic book characters. Weta Workshop grew out of a special effects workshop and makes figures based on fantasy and films. Blizzard releases official merchandise for its games, from World of Warcraft to Diablo.

Let's break down what exactly matters to you as a buyer of collectible figures. If you are building a collection, look at three things: whether the license and manufacturer are listed, what the scale of the item is, and whether the edition is limited. An official license and a numbered edition usually command higher value on the secondary market.

The company calls these lines premium and mentions hand-finished details. You can verify this through product photos and the description on each figure's page. The company covered its show participation and new releases in the Fragstore.com blog.

Exclusive mousepads licensed by Blizzard

Among the most notable items on the program were World of Warcraft Dragonflight mousepads. They were produced under license from Blizzard Entertainment, with Fragstore.com and FS Holding working on the line.

The key detail: by the time of the show, the mousepads were a new release and were sold at the booth before they hit wide retail. For a collector, early access sometimes matters more than a discount.

Material, size, and thickness were not disclosed in the announcement, so check the specifications on the specific product page. However, there were several themes, and the designs differed from one another.

These items are bought in two cases. Either the mousepad is needed as a functional accessory for a specific game, or you are looking at a collectible item in its packaging. In the second case, keep the packaging and the insert.

The FragON chair and Dark Project keyboards

The FragON chair was shown to the public for the first time at this very show. The company presented it as a gaming chair with a focus on comfort, and kept the name a secret: visitors guessed it for a prize. That turns a display into a game, and you get involved without making a purchase.

Nearby, Dark Project keyboards were on display, including ones with a German layout, along with other technical products. For a buyer in Germany, a German layout is more convenient: no need to relearn different key positions.

Partner WP Merchandise brought plush toys, clothing, and accessories, with part of the production located in Ukraine. Under its own brand, the company makes mousepads and accessories for World of Warcraft, Diablo, Hearthstone, and World of Tanks.

What to look for when choosing gaming merch

Before buying gaming merch, it is worth checking four points that save you from disappointment and from overpaying for a product.

• License and manufacturer. The product page should state who holds the rights. An official figure differs from a handmade copy in paint quality and seams.
• Material and size. A fabric mousepad with stitched edges lasts longer than thin plastic. For a figure, scale and height matter: it needs to fit on your shelf.
• Edition size. A numbered or limited edition increases the value for a collection.
• Packaging and delivery. Fragile statues are better ordered with protective packaging. The company lists delivery times and terms on its website, check them before paying.

It is also worth talking about counterfeits and cheap copies. If the price of a statue from a well-known brand is several times lower than the market price, you are most likely looking at an unlicensed copy. The original is almost always more expensive, that is how the collectible market works.

⁉️🤔 Frequently asked questions

What does Fragstore.com sell?

The store sells gaming merch and collectible figures: mousepads, headset stands, arm sleeves, statues, and plush toys. Part of the assortment is licensed by major brands, part is under its own FragON brand. The catalog also includes cosplay and movie merchandise based on well-known franchises.

Where were the booths at Gamescom 2023?

The company had two booths at the Koelnmesse exhibition center. The public one was in the merch zone in hall 5.2, spot B39. The second one operated in the B2B business zone in hall 2.2, spot C44. The split is typical: one booth for visitors, the other for partners.

How does licensed merch differ from regular merch?

A licensed item is produced under an official agreement with the rights holder. The manufacturer has approved the design, and quality and edition size are controlled. Regular merchandise without a license is cheaper, but the artwork is often inaccurate and the materials are worse. For a collection, the license and the manufacturer's status matter most of all.

Is it worth buying a collectible statue?

It is, if you care about the item rather than an investment. A limited edition may appreciate on the secondary market over time, but there is no guarantee. Buy what you like, keep the packaging and the insert. That makes the statue easier to sell or trade later.

How do you choose a mousepad?

Look at size, material, and edge stitching. A medium mousepad is enough for work, while shooters call for a large and thin one. A fabric base is quieter and more precise, and a stitched edge does not fray. For collectors, the artwork based on a favorite game matters more.

In short: how to choose gaming merch

Start with what purpose you need the product for. If you need a functional accessory, look at material and size. If your goal is collecting, the license and edition size matter more.

• If you collect figures: buy only licensed series and keep the packaging.
• If you need a mousepad: check size, thickness, and stitched edges.
• If you are buying a gift: plush toys and accessories based on a well-known franchise are safer than statues.

Fragstore.com combines both directions, so you can find products for different needs. Before ordering, check the specifications and delivery terms on the product page.