TikTok: 5 countries that collected the most views
TikTok decides where you travel next. A short clip of a beach or a street lands in your feed, and the destination is already on your list. According to platform data, five countries generated the most views in 2023.
Below is the ranking from fifth place to first. You'll see the numbers, what draws viewers to each country, and what to consider before you go.
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Country ranking by views
💡 In short:
- TikTok ranked countries by the number of views of videos about them.
- The top five includes Italy, Canada, Japan, France, and Mexico.
- View data: January-December 2023, verified 09/2026 via the AFAR trends report.
Country | Views | Strong side |
|---|---|---|
Mexico | 180 billion | Beaches, history, cuisine |
France | 72.6 billion | Paris, French Riviera, gastronomy |
Japan | 53.7 billion | Traditions and technology |
Canada | 47.9 billion | Nature and the northern lights |
Italy | 43.7 billion | Art cities and cuisine |
Mexico leads by a wide margin, while Italy closes out the top five. Let's look at each country individually.
5. Italy
Italy rounds out the top five, but 43.7 billion views speak for themselves. This confirms the country's status as a world-class destination. Short videos show Rome, Florence, and Venice in a couple of minutes.
Here you can stand at the Colosseum in the morning and have dinner by a canal in the evening. The art cities are close together. A route for several days is easy to put together without traveling to the other end of the country.
Book timed-entry tickets for the main attractions in advance. That way you'll have enough time for both the museum and dinner.
- Who it's for: lovers of cities, history, and cuisine.
- Not for: those looking for uncrowded beaches in peak season.
- The catch: Rome and Venice are very crowded in summer.
4. Canada
Canada is in fourth place with 47.9 billion views. It's not a typical beach destination. Nature and a reputation as a safe country work like a magnet.
The feed most often features the northern lights and Banff National Park. Videos of hiking, kayaking, and wildlife rack up views even among people who don't consider themselves outdoor enthusiasts.
In winter, ski resorts add to the appeal; in summer, trekking through national parks. The country is huge, so travel between points takes hours. Sometimes it's faster to fly than to drive.
- Who it's for: lovers of nature, hiking, and the northern lights.
- Not for: those who want short transfers and a warm sea.
- The catch: vast distances, you can't get by without a car or domestic flights.
3. Japan
Japan opens the top three: 53.7 billion views. In 2023, Japan had one of its strongest tourism seasons. The country is often called safe for solo travel.
TikTok shows the contrast of traditions and technology here. One video features an ancient temple, the next a tea ceremony or a festival. A minute later you see the neon streets of Tokyo. That's worth traveling thousands of kilometers for.
© 名古屋太郎, (edited by Hannes_24 ) · CC BY-SAPhoto: 名古屋太郎, (edited by Hannes_24 ), CC BY-SA (https://creativecommons.org/licenses/by-sa/3.0), Wikimedia CommonsFestivals, cityscapes, and cultural traditions generate views all year round. The trip is easy to combine. From Tokyo, a high-speed train gets you to Kyoto in a couple of hours. For families, there are also parks and interactive museums.
- Who it's for: lovers of culture, gastronomy, and calm cities.
- Not for: those who want a beach-only vacation.
- The catch: high prices and a language barrier outside tourist areas.
2. France
France is second with 72.6 billion views. The culture, history, and attractions here are so diverse that the country attracts more travelers than any other place in the world.
The videos showcase Parisian elegance, the French Riviera, and the beauty of the countryside. Cuisine works as a separate magnet. Videos about French pastries, wines, and dishes generate billions of views.
Wine tastings, markets, and bakeries appear on camera as often as the Eiffel Tower. For families, there's a separate draw: Disneyland near Paris. Paris and the French Riviera are easy to combine in one trip: high-speed trains make transfers short, and you'll have time for both the city and the sea.
- Who it's for: lovers of cities, cuisine, and art.
- Not for: those who want to save money and avoid crowds in summer.
- The catch: Paris is very crowded and expensive in summer.
1. Mexico
Mexico is not only the TikTok leader, but also the champion by a huge margin. Its videos generated 180 billion views. That's more than France, Japan, and Canada combined.
Natural landscapes, historical and cultural attractions draw a massive audience. Pyramids, colonial cities, and Caribbean beaches coexist in a single frame. Mexico offers something for every traveler.
© Gage Skidmore · CC BY-SAPhoto: Gage Skidmore, CC BY-SA (https://creativecommons.org/licenses/by-sa/4.0), Wikimedia CommonsWintering is a separate storyline. From November to April, people come here for warmth and long beaches. Locals are relaxed about visitors, and the infrastructure is built for extended trips.
- Who it's for: lovers of beaches, history, and warm winters.
- Not for: those who want a predictable vacation in any area.
- The catch: in certain regions, you should stay alert about safety.
⁉️🤔 Frequently asked questions
Which countries made the TikTok top five?
The platform highlighted Italy, Canada, Japan, France, and Mexico. The five destinations together generated about 400 billion views from January to December 2023 (platform report). Mexico took first place, Italy last.
Why did Mexico get the most views?
Mexico outperformed France, Japan, and Canada combined. The reason is variety: beaches, pyramids, colonial cities, and cuisine. A single clip shows both ancient history and a resort, so the content reaches different audiences.
Does this mean these countries have too many tourists?
Not necessarily. Views show interest, not the number of visitors. But in high season, lines at major attractions in Rome, Paris, and Tokyo are longer.
When is the best time to visit the countries in the ranking?
It depends on the destination. Italy, France, and Japan are best in spring and fall, Mexico in winter, and Canada in summer for hiking and in winter for skiing and the northern lights. Check the season for your route in advance so you don't end up in the rain.
In short: what to book
The five countries from the TikTok ranking suit different scenarios.
- If you want cities, history, and cuisine: choose Italy or France.
- If you want nature and the northern lights: go with Canada.
- If traditions and safety matter: head to Japan.
- If you want warmth and beaches in winter: Mexico covers that need better than anyone.
Book your hotel for your scenario in advance, prices rise in high season. You can compare excursions and tours for these destinations here: excursions and tours on GetYourGuide.
A small editorial team writing guides for independent travel. We travel ourselves, but we haven’t been everywhere, so we check prices, opening hours and how to get there against official sources.